180%
Increase in social media engagement in 90 days
How Solidmark Appliance Store Boosted Social Media Engagement and Sales by 180% in 90 Days
Overview
Solidmark is a trusted local appliance retailer with a strong offline presence. The brand wanted its social channels to pull their weight during the competitive holiday shopping season, driving both online and in-store sales.
The challenge
Low online visibility
Social channels were underutilized, resulting in low reach and minimal interaction from followers.
Seasonal competition
Competitors were running aggressive holiday promotions, making it harder to capture customer attention.
Declining digital traffic
Social-driven sales were below expectations, and the website was temporarily down for maintenance, limiting direct online purchasing.
Objectives
- Increase overall social media engagement by 150% within 90 days
- Drive more sales through social media campaigns
- Build a loyal and engaged local customer base
- Grow Facebook followers by at least 30%
The strategy
Audience research and customer insights
We started by understanding who Solidmark's buyers actually are, what they shop for seasonally, and which content formats they respond to.
Seasonal campaign engine
The Solidmark at Home campaign paired holiday deals with interactive content that invited customers to share how they use their appliances at home.
Content and community strategy
A consistent publishing calendar mixed product showcases, promos, and authentic customer-focused content, with local influencer collaborations extending reach.
Targeted paid advertising
Meta ads focused on high-intent local shoppers, monitored weekly and reallocated toward the creatives and audiences that converted.
The results
Engagement growth
Social media engagement increased by 180%, rising from 2.5% to 7%.
Audience expansion
Facebook and Instagram followers grew by 40%, from 10,000 to 14,000 combined.
Sales increase
Social-driven sales grew by 60%, contributing significantly to store revenue during the holiday season.
Advertising performance
Paid campaigns reached over 80,000 people and generated a 10x return on investment. More than 100 customers joined the Solidmark at Home campaign.
Key takeaways
- Authentic, customer-focused content builds trust and engagement
- Interactive campaigns expand organic reach through participation
- Local influencer collaborations increase credibility
- Consistent performance tracking enables smarter decisions
Working with Ohzi Digital gave our marketing efforts more structure and direction. Their team understands both strategy and execution from strengthening our digital presence to creating campaigns that actually connect with our audience. They're proactive, creative, and easy to collaborate with.